---
title: How to Set Up an AdRoll Pixel on Race Roster
description: Race Roster Knowledge Base
---
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February 23, 2026
# How to Set Up an AdRoll Pixel on Race Roster
Race Roster has newly added functionality to support AdRoll pixel advertising and retargeting. This new feature provides AdRoll users with the ability to track traffic and conversions on their event page, and also retarget users that land on the Race Roster event page from an AdRoll advertisement with future advertisements.
To learn how to set up an AdRoll pixel on your event, please follow the steps below.
1\. From your event dashboard, click on **Add-ons -\> Social media & analytics** from the lefthand side menu.
2\. From your social media & analytics settings, scroll down to find the **AdRoll** section of the page for the TikTok pixel.
3\. From your AdRoll account, retrieve your account's AdRoll advertiser ID, as well as your AdRoll pixel ID and paste it into the pixel ID field provided. **Click save once complete**.
To learn **how to find your AdRoll pixel ID from your account**, please view their web page here: [https://help.adroll.com/hc/en-us/articles/360047152971-Where-can-I-find-my-Pixel-code.](https://help.adroll.com/hc/en-us/articles/360047152971-Where-can-I-find-my-Pixel-code)
4\. Your AdRoll pixel will now be connected to your Race Roster event page, allowing you to track the performance of your AdRoll advertising campaigns, as well as the performance of retargeted advertisements for users.
If you have any questions about setting up your AdRoll pixel on Race Roster, please contact us at [director@raceroster.com](mailto:director@raceroster.com)
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