---
title: How to set up an abandoned registration email campaign
description: How to send an abandoned registration email to potential participants that started a registration but did not complete the process
---
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October 7, 2026
# How to set up an abandoned registration email campaign
Within Race Roster's email campaign tool, event organizers can create campaigns to target any users who entered the registration process, but did not complete a registration. Creating an abandoned registration email campaign can be useful to reach any potential participants who are on the fence about registering, or serve as a reminder for those who forgot to complete their initial registration.
To learn how to **create an email campaign from start to finish, visit the article [Creating an email campaign](https://help.raceroster.com/en-us/knowledge-base/creating-an-email-campaign?hsLang=en-us)**. To learn the **specific settings** within the creation process that **support abandoned registration emails**, take note of the key steps below.
1\. In **Select (step 1)**, choose either of these two options:
- **New Campaign:** This option will start fresh without any pre-set triggers. The triggers for the campaign would then be entered in step 3, and the design template can be selected in step 5.
- **Abandoned Registration:** This option will pre-select the triggers in step 3 of creating the campaign, and will pre-select the campaign's design template within step 5.
Select one of the options and click "Save & continue".
2\. For **Set Up (step 2)**, be sure to:
- choose the campaign type "Transactional"
- keep the **email subject line** as our default "Just a few more steps to the finish line..." *or* edit this; the point is for the subject and pre-header to politely remind the recipient to complete their registration
3\. In **Triggers (step 3)**, the triggers will be pre-selected if the abandoned registration default campaign was selected within step 1. If this was selected as a new campaign in step 1, select the following triggers for the campaign:
- **Incomplete Registration → Participant left before completing registration**
Additional conditions can also be added if needed. For example, if the email should only be sent to abandoned registrations of a specific sub-event. However, this trigger setup is the minimum necessary to send an email campaign to those with incomplete registrations. Once that's done, click the "Save & continue" button.
This email will be triggered to send to potential participants that completed the registrant information on the first page of the registration form and selected **Continue**, then did not complete the registration.
4\. Within **Schedule (step 4)** of the campaign, "Delay sending" will be the only option for campaign schedule type. Select the "Delay campaign sending for" timeframe. For example, to send the campaign 24 hours after the user abandons their registration, select 0 Months, 1 Days, 00 Hours and 00 minutes. The minimum delay is 1 hour. As always, click to save and continue.
5\. In **Template (step 5)**, select the template of your choice. We recommend either designing your own template (blank) or selecting the **"Abandoned registration"** default template that includes specific language to encourage incomplete registrants to return to the registration form. Click "Save & continue" once a template has been selected.
7\. In **Customize (step 6)**, add or remove text, image and merge tag elements to tailor the email to send out to incomplete registrants. Text, images and merge tags within the abandoned cart email template can be changed and customized as well. Rename the template if needed.
8\. Proceed through the remaining steps in the email campaign creation process.
**NOTE:** Multiple abandoned registration email campaigns can be set up, with different delay periods set in the Schedule step (step 4). If a user attempts to register but does not complete the process, they will receive all applicable delayed emails.
---
For additional assistance creating an abandoned email campaign, please [contact our team](https://raceroster.com/contact).
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